• CLIENT: Convoi
  • PROJECT: Retail Branding
  • PHOTOGRAPHY: Jef Claes

Convoi is a brand new shopping village located at ‘Het Eilandje’, Antwerp’s hip and effervescent waterside-district. Not your typical run-off-the-mill shopping mall but a shopping biosphere modulated from 45 shipping containers hosting emerging and upcoming brands.

Design. Culture. Food. Fashion.

With an atmosphere like that, the new logo needed to support a powerful and distinctive branding. It needed to reflect the uniqueness of the site. Amidst these building block-like containers packed with pop-up stores, creativity and entrepreneurship, we built a dynamic ‘pop-up’-logo that rebuilds itself over and over again.