- CLIENT: Convoi
- PROJECT: Retail Branding
- PHOTOGRAPHY: Jef Claes
Convoi is a brand new shopping village located at ‘Het Eilandje’, Antwerp’s hip and effervescent waterside-district. Not your typical run-off-the-mill shopping mall but a shopping biosphere modulated from 45 shipping containers hosting emerging and upcoming brands.
Design. Culture. Food. Fashion.
With an atmosphere like that, the new logo needed to support a powerful and distinctive branding. It needed to reflect the uniqueness of the site. Amidst these building block-like containers packed with pop-up stores, creativity and entrepreneurship, we built a dynamic ‘pop-up’-logo that rebuilds itself over and over again.