- CLIENT: Cronos Group
- PROJECT: Event Branding
- CAMPAIGN: SUPERMACHINE
- PHOTOGRAPHY: Jef Claes
The Cronos Group presented us a crisp and simple brief: ‘We want to create a place where we can inspire young creative minds, especially students’.
We teamed up with our brothers-in-arms from SUPERMACHINE and created POP-UP CLASS, a creative forum-slash-hotshop where young creative minds can create, cross swords, work, inspire and bé inspired.
MAKEOUT had to create a sustainable and vibrant identity that would attract these young potentials and in the meantime would last for the next editions to come.
Fit to pop!
Given the fact that POP-UP CLASS would be a something of travelling creative market-forum we decided that the logo should be travel-proof and able to adapt to any and every location. Vibrant colors were used to spark the vivid and hyperactive minds of the young creative talent.