POP-UP CLASS

  • CLIENT: Cronos Group
  • PROJECT: Event Branding
  • CAMPAIGN: SUPERMACHINE
  • PHOTOGRAPHY: Jef Claes

The Cronos Group presented us a crisp and simple brief: ‘We want to create a place where we can inspire young creative minds, especially students’.

We teamed up with our brothers-in-arms from SUPERMACHINE and created POP-UP CLASS, a creative forum-slash-hotshop where young creative minds can create, cross swords, work, inspire and bé inspired.

MAKEOUT had to create a sustainable and vibrant identity that would attract these young potentials and in the meantime would last for the next editions to come.

Fit to pop!

Given the fact that POP-UP CLASS would be a something of travelling creative market-forum we decided that the logo should be travel-proof and able to adapt to any and every location. Vibrant colors were used to spark the vivid and hyperactive minds of the young creative talent.